Packaging for Vitamins, Minerals & Supplements (VMS)

Protecting Product Integrity. Enhancing Brand Value. Supporting Health-Focused Innovation.

In the highly competitive VMS sector, packaging does more than protect the product- it shapes consumer perception. Whether on a retail shelf, during an unboxing experience, or on an e-commerce platform, packaging must communicate quality, ensure compliance, and maintain product efficacy.

At BlueSky, we collaborate with health and wellness brands to deliver packaging that meets the evolving needs of today’s dynamic VMS market – including nutraceuticals, sports nutrition, OTC pharmaceuticals, and holistic wellness products.

A Category Fuelled by Crossovers & Conscious Consumers

The UK and European VMS markets are expanding, driven by increasing overlap with categories like skincare, beauty, and active lifestyle. Consumers are more informed and intentional, choosing products that reflect their personal health goals, life stages, and ethical values.

• Beauty-from-within products are merging with cosmetics and skincare routines

• Sports nutrition is evolving into broader performance and brain-health solutions

• Wellness is becoming more personalised – and packaging needs to keep pace

Beauty from Within: The Rise of Nutricosmetics

The global nutricosmetics market is projected to reach approx £13.51 billion by 2034, growing at a CAGR of 8.33% from 2025 to 2034. Europe, particularly the UK and Italy, is expected to be one of the fastest-growing regions.

As consumers seek visible results and holistic wellness, packaging must deliver clarity, shelf appeal, and compliance- especially in premium, daily-use formats.

The Evolving Role of Sports Nutrition

Sports nutrition is no longer confined to elite athletes. It’s being redefined by a growing audience seeking performance, recovery, focus, and immunity.

The European sports nutrition market is projected to grow from £10.42 billion in 2024 to £22.27 billion by 2032, at a CAGR of 10.72%. Key growth drivers include protein powders, plant-based supplements, and mental performance enhancers.

BlueSky’s packaging solutions for powders, capsules, and functional drinks ensure both brand alignment and technical performance, from tamper-evident closures to light-protective formats for sensitive actives.

Personalised Wellness & Life Stages Opportunities

The VMS category is increasingly shaped by life-stage-specific innovation. One area gaining traction is women’s health – particularly support for peri-menopause, menopause, and post-menopause.

The global menopause supplement market is projected to reach £1.14 billion by 2034, growing at a CAGR of 5.7% from 2024 to 2034. This growth is driven by increased awareness, improved education, and interest in natural alternatives such as probiotics.

At BlueSky, we assist brand owners in translating these trends into packaging that’s trustworthy, compliant, and ready for retail – including pharma-style pill jars, child-safe closures, and premium recyclable or refill-ready formats.

What Packaging Is Right for You?

We offer a comprehensive packaging range tailored for:

• Vitamins, minerals, and herbal supplements

• Beauty-from-within and nutricosmetic applications

• Sports nutrition powders, tablets, and soft chews

• Alternative, complementary, and over-the-counter health care

From HDPE Duma and Petpacker containers with tamper-evident or child-safe closures, to aluminium pill jars, standalone or refill pouches, and bespoke printed cartons, we’ll help you find the right packaging for your product.

Let’s Talk VMS Packaging

Whether you’re launching a new range or refreshing your packaging for modern compliance and market needs, we’re here to help.

[email protected]
+44 (0)1472 240 940