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The range is a departure from the ordinary round bottle. Its curved rectangular profile and oval features deliver natural grip, flat-sided shelf efficiency, and a silhouette built for minimalist and premium brand identities — in 100ml, 200ml and 300ml.
One distinctive profile, soft-touch, three formats. The same curved-edge form and 24/410 neck throughout — seamless to spec across your range.
1. Curved-edge Rectangular Profile
Unlike a standard round bottle, the soft-touch HDPE rectangular bottle range has flat faces with gently curved corners — offering the shelf efficiency of rectangular packaging with the comfort and grip of a rounded form, with softened edges. The oval cross-section sits naturally in the hand without label/artwork obstruction.
2. Flat-Sided Retail Footprint
Flat faces pack tighter on shelf, in transit and in display units, reducing wasted void space — a meaningful advantage for brands managing distribution costs and retail shelf density.
3. Mono-Material PPWR and EPR Compatibility
Pair with BlueSky’s PE disc tops, PE lotion pumps or PE sprayers for a fully mono-material HDPE assembly. No mixed polymers, no disassembly needed at end of life — and proactively aligned with EU PPWR and UK’s EPR requirements.
BlueSky’s curved-edge rectangular HDPE bottles, offer a compact, ergonomic packaging format designed for brands that want both performance and a distinctly modern silhouette. Its name describes its core character: a sleek, flat-profiled form that sets it apart from the conventional round bottle while retaining all the material advantages of High-Density Polyethylene.
The profile combines flat faces with generously radiused corners and a subtly oval cross-section. The result is a bottle that stands efficiently on shelf, grips naturally in the hand, and photographs cleanly against e-commerce and social backgrounds — a practical advantage in categories where in-home photography is part of the brand experience.
| Property | Detail |
|---|---|
| Profile Shape | Curved-edge rectangular |
| Cross-Section | Oval / rounded rectangular |
| Material | HDPE (Recycling Code 2) |
| Colour | White |
| Finish | Soft-touch |
| Neck Finish | 24/410 |
| Sizes | 100ml / 200ml / 300ml |
| Case Qty (100ml) | 230 |
| Mono-Material Option | Yes — with PE closures |
| PPWR & EPR Alignment | Yes — mono-material pack |
The 100ml is the standout format for travel-size, hotel amenity and trial packaging. Its compact footprint means it qualifies for cabin-baggage liquid allowances while presenting with the same premium quality signal as the full-size range. It also works well as a secondary format for brands launching a 200ml or 300ml hero SKU alongside a travel companion.
The 200ml occupies the most commercially versatile position in the range. It is well suited to everyday shampoo, conditioner, body wash, hand lotion and treatment products, as well as wellness and hair care launches where mid-format volumes are the retail standard.
The 300ml is the largest format in the range and is best suited to higher-volume rinse-off and leave-on formulations including shampoo, conditioner, shower gel and body lotion. Its elongated profile maintains the same premium aesthetic at scale, ensuring consistent brand identity across multiple SKU sizes.
All three sizes are moulded from High-Density Polyethylene (HDPE, recycling code 2), a widely recyclable material with excellent chemical resistance and low moisture absorption — making it suitable for a broad range of personal care, healthcare and household formulations. The soft-touch finish creates the tactile, premium-feel that the range is designed around.
When the bottle is paired with a PE closure from BlueSky’s range — disc tops, lotion pumps, treatment pumps or sprayers — the assembled pack is a fully mono-material HDPE unit. Mono-material packaging requires no polymer separation at end of life, significantly simplifying the recycling process and aligning the pack with the aims of the EU Packaging and Packaging Waste Regulation (PPWR) and the UK’s Extended Product Responsibility (EPR).
Its distinctive profile and premium finish make it a natural fit across several high-growth categories.
Request samples, get a quote, or speak to our packaging specialists about making the range work for your brand.
It’s a white HDPE bottle with a distinctive curved-edge rectangular profile and oval features. It has a premium soft-touch finish and a 24/410 neck, and is available from BlueSky in 100ml, 200ml and 300ml. It’s part of BlueSky’s wider HDPE soft-touch bottle range and sits alongside the Cylindrical Bottles.
A rectangular bottle has flat sides rather than a circular cross-section. This offers three key advantages: more efficient shelf density (more units per linear metre of shelf space), a natural ergonomic grip without label obstruction, and a visually distinctive silhouette in a category where round formats are the norm. The curved corners soften the geometry, combining shelf efficiency with in-hand comfort.
The range is available in three sizes: 100ml, 200ml and 300ml. All three share the same curved-edge rectangular profile, 24/410 neck finish, white HDPE construction and premium soft-touch finish — making it straightforward to build a consistent, multi-size range.
Yes. HDPE (High-Density Polyethylene) carries recycling code 2 and is widely accepted in UK kerbside recycling programmes. When paired with a PE disc top, PE lotion pump or PE sprayer from BlueSky’s range, the complete assembled pack is a fully mono-material pack — no mixed plastics, no separation required at end of life — which simplifies recycling and aligns with PPWR requirements.
All three sizes use a 24/410 neck finish, which is compatible with the full range of BlueSky 24/410 closures. For a fully mono-material HDPE assembly, pair with PE disc tops, PE lotion pumps, PE treatment pumps or PE advanced sprayers. PP screw caps, PP flip tops, aluminium caps and trigger sprayers are available where a different aesthetic is required.
The soft-touch finish is tactile surface coating applied to the exterior of the bottle. It creates a velvety, premium feel — the kind of tactile quality signal that drives consumer pick-up decisions in retail environments. It also reduces fingerprint appearance compared with gloss finishes, which is beneficial for retail display and e-commerce photography.
HDPE is fully recyclable and when assembled with PE closures to form a mono-material HDPE pack, the range is proactively aligned with the EU Packaging and Packaging Waste Regulation (PPWR) and UK Extended Producer Responsibility (EPR). The single-material construction removes the polymer separation barrier at recycling, helping brands demonstrate sustainability credentials and reduce future compliance risk ahead of regulatory deadlines.
Yes. BlueSky offers a sample request service. Up to three samples per SKU can be requested via the enquiry form on each individual product page. We recommend requesting samples of compatible closures at the same time so you can assess the complete assembled pack in your hands before committing to a production order.
Minimum order quantities and lead times apply to all sizes. BlueSky has a minimum order value of £500+VAT. For specific MOQ, pricing and lead time information, please contact our sales team at [email protected] or call +44 (0)1472 240940.
Both the Rectangular and Cylindrical are white HDPE soft-touch bottles with 24/410 necks. The key difference is profile: one has a traditional cylindrical (round) form, while the other has a curved-edge rectangular profile. The Rectangular bottle offers better shelf density, flat-face labelling and a more distinctive visual presence; the Cyclindrial offers a classic, all-round brand canvas. Both share the same closure compatibility and mono-material PPWR credentials.
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Please note: Free shipping is available to mainland UK addresses only. We review all requests and will reach out to you if we need any additional information before organising the shipment. Thank you for your interest!
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