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Lotion Pumps – Optimising end-user experience

Optimising end-user experience: How lotion pump design and dosing can improve product satisfaction and buying decisions

In today’s crowded marketplace, it can be challenging to stand out among the competition. As a manufacturer or brand owner in the personal care, home care and health care industries, you know how important it is to catch the eye of potential customers and differentiate your products from the others. One of the most effective ways to achieve this is through the design of your packaging.

Consumers make buying decisions based on packaging design more often than we realise. Packaging design and functionality can make a lasting impression on consumers and be the difference between your product being selected or left on the shelf. So how can you make sure your packaging stands out and influences buying decisions?

Here’s a few tips to help maximise your shelf appeal:

      1. Keep it simple and clear

The best packaging design is often the most straightforward. Ensure that the key features and benefits are clearly displayed on the packaging. The benefit of BlueSky’s Lotion Pumps is that they aid dosing of a wide range products, including those that may require larger doses, such as for shampoo; overall leading to a reduction in waste of end product.

      2. Use bold and vibrant colours

Colour plays a significant role in attracting customers to your product. Choose colours that align with your brand’s identity and catch the eye. Bold and vibrant colours can create a strong visual impact and help your products stand out from competitors. At BlueSky we offer a vast array of colours, combinations, and styles of Lotion Pump so that you can choose the best options for your brand. Check out the four new range styles we can offer you here.

      3. Create a memorable design

Packaging design that stands out is memorable. Consider unique shapes, textures and finishes to make your product stand out. Create a design that is unique to your brand and that customers will associate with your products. We collaborate closely with our customers to create custom packaging that reflects their brand values and aesthetics, ensuring a memorable design that aligns with their brand identity.

      4. Consider sustainability

Consumers are increasingly interested in purchasing products that are eco-friendly and sustainable. All Lotions Pumps are easy to remove and reuse, making them perfect for refill schemes. At BlueSky, we are committed to helping you make eco-friendly choices for your product packaging.

 

By keeping these tips in mind and working with us, you can create a packaging design that maximises the shelf appeal of your products, has functional benefits (such as, better dosing, less waste) and influences buying decisions. A wide range of colours, combinations, and styles, together with the location of our manufacturing plant, allows us to respond fast to your specific needs and achieve significant lead time improvements.

Contact us today to learn more about how we can help you achieve your goals.

sales@blueskysolutionsuk.com

+44 (0)1472 240940