Trends & Insights helps brand owners understand consumer trends at every level — covering micro signals and macro shifts, to help you act with confidence.
The wellness market is changing. Consumers are no longer only buying tablets and capsules; they are building daily routines around liquids, drops, powders, gummies, oils, concentrates and functional formats. For brands, this shift creates a much bigger packaging question. It
Why Packaging Compliance in 2026 Will Define Your Brand’s Choices The packaging industry has spent the past two years preparing for a regulatory step-change. That step-change is no longer on the horizon — it is here. The EU’s Packaging and
Spray bottles are one of the most practical and widely used packaging formats in the world. Whether it’s a fine mist of facial toner, a burst of antibacterial surface cleaner, or a targeted dose of pesticide, the humble spray bottle
Airless packaging has moved well beyond its origins as a niche premium skincare format. It now sits at the intersection of three forces reshaping packaging decisions across personal care, pharmaceuticals, and wellness: the demand for high-performance formulation protection, consumer expectation
For children’s personal care and hair care brands in 2026, packaging has to do more than look playful on shelf. It needs to help parents make fast decisions, dispense product cleanly during busy routines, support sustainability goals without adding friction,
Products from across beauty, home care, hair care, and cosmetics can go viral overnight – discovered online and bought for delivery. That means packaging has to do more than look good on shelf: it must arrive clean, intact, and securely
Beauty is becoming a measurable wellness routine — spanning skincare, devices, and ingestibles. Here’s what metabolic beauty means, and the packaging formats that signal efficacy, precision, and trust. Beauty is no longer just cosmetic — it’s becoming health-integrated. In 2026, we’re
Touch and texture are now part of product value. Here’s the science behind why matt and soft-touch finishes are rising across beauty and wellness — and how to apply them coherently across dispensers and bottles without complicating supply. Sensorial wellness
Beauty and wellness are converging faster than ever. Consumers are looking for products that support energy, sleep, mood and visible “results” — and brands are responding with faster innovation cycles, more sophisticated claims, and launch plans shaped by social-first global
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