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Packaging Trends 2024

In the ever-evolving world of packaging, 2024 heralds a new wave of innovation and responsibility. With the start of this year, we at BlueSky are excited to share some of the key trends and news shaping the packaging industry.


Reusability and Refill Schemes -The New Norm: The shift towards reusable and refillable packaging solutions is gaining momentum. Startups and major brands are pioneering initiatives, signaling a significant change in consumer behavior and supply chain operations. This trend underscores the collective responsibility of policymakers, manufacturers, and consumers in fostering a sustainable packaging ecosystem​​.

The Surge of E-Commerce and Supply Chain Adjustments: The burgeoning e-commerce sector is reshaping supply chain dynamics. With UK e-commerce sales projected to hit £160bn by 2024, the focus is on adapting last-mile delivery processes to meet consumer expectations for speed and sustainability​​.

The AI Revolution in Packaging Artificial Intelligence (AI) is no longer just a buzzword; it’s a transformative force in packaging. From optimising production lines and recycling processes to enhancing supply chain connectivity and product inspection, AI’s integration is revolutionising how we approach packaging efficiency and sustainability​​.

Fibre-Based Packaging Innovations: Innovative developments in fibre-based packaging, such as plant-based coatings and utilisation of crop residues, are setting new standards in packaging sustainability. These advancements focus on enhancing the lifecycle efficiency, particularly in terms of end-of-life recyclability​​.

Personalised Packaging in Beauty and Personal Care: In beauty and personal care, the trend is leaning towards ultra-personalisation. Tech-enabled designs that appeal to the senses are becoming a staple. Cosmetics Business includes themes like Blue Beauty focussing on ocean protection, Quiet Beauty valuing simplicity, and concepts like Oasis in Dystopia and Looking for Eternity, emphasising climate-adaptive solutions and clean, innovative packaging​​.

Extended Producer Responsibility (EPR) Delay – An Opportunity for Refinement: The delayed implementation of the EPR reforms is seen as a chance to refine focus, particularly on hard-to-recycle materials. This period is crucial for enhancing eco-design and preparing businesses for the upcoming regulatory changes​​.

Aluminium – The Recyclable Super Material: Aluminium packaging continues to stand out for its environmental friendliness. At BlueSky, our range of aluminium bottles and tins exemplifies great design, premium styling, and sustainable solutions​​.

Cosmetic Regulations – A Shift Towards Sustainable Packaging: New EU regulations are set to introduce rules aimed at reducing packaging pollution (EU Packaging and Packaging Waste Regulation) and enhancing recycling. The focus is on ensuring all packaging is recyclable by 2035 and banning harmful chemicals in cosmetic packaging​​.

Sensory Beauty – A Rising Trend: The sensory aspect of beauty products is gaining prominence. Consumers are increasingly seeking products that provide a heightened sensory experience, influenced by social media platforms like TikTok. This trend emphasises the importance of fragrance, texture, and visual appeal in product design​​.

Sources for our research:

Packaging News, Dan Brasier – The Year Ahead: Packaging Trends and Predictions

Packaging Europe, The Packaging Stories and Trends to Follow in 2024

Cosmetics Business, Beauty Trends to Look Out for in 2024

Packaging News, Supplier Analysis: Waste & Recycling Reforms Face Scrutiny

CosmeticsDesign-Europe, Cosmetic Regulations Round-Up: 2023

CosmeticsDesign-Europe, Seeing Sense: Innovating in Sensory Beauty