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The Wellness Revolution 2026

The UK wellness market is evolving fast. Supplements are becoming more personalised, more format-diverse, and more closely tied to everyday health routines. In this BlueSky Thinking report, we break down the consumer shifts, ingredient movements, and packaging implications shaping healthcare, nutraceuticals, and wellness in 2026

What’s Shaping Health & Wellness in 2026?

in this report

the most important market signals,
consumer shifts and packaging implications - brought together in one clear report

The signals are already here
(sources referenced in the report)

£8.76bn

UK dietary supplements
market value in 2025

7.5% CAGR

Projected UK market
growth through to
2035

84% of Gen Z

Have taken
supplements in the
past 12 months

20% Annual
Growth

Gummies are the
fastest-growing global supplement
delivery format.

9.3% Growth

UK liquid supplement
market growth
in 2025.

5 Shifts Shaping Wellness Packaging

Who It's Designed For

This report is for brand owners, contract fillers, healthcare manufacturers and product teams developing supplement, nutraceutical and wellness ranges in the UK and Ireland.  It is especially useful if you are: 

Launching a new health or supplement product

Reformulating an existing line

Reviewing pack formats for powders, liquids, gummies or capsules

Trying to align innovation, packaging and supply decisions more confidently

Who It's Designed For

This report is for brand owners, contract fillers, healthcare manufacturers and product teams developing supplement, nutraceutical and wellness ranges in the UK and Ireland.

Why Use This Report:

  • Understand the consumer shifts shaping the 2026 wellness market.
  • Spot where format innovation is creating packaging pressure.
  • Translate trend intelligence into practical packaging decisions.
  • Reduce risk around specification, compliance and supply fit.

About BlueSky

BlueSky helps brands turn category change into practical packaging direction. As wellness products become more specialised and more format-diverse, the right packaging decisions need to happen earlier — around compatibility, sealing, materials, transit durability and supply continuity. This report is designed to support those decisions with clear market intelligence.

Further Reading

Metabolic Beauty: Biohacking’s Next Wave

BlueSky’s 20206 Beauty, Personal Care & Wellness Report

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